protein works.™ is committed to ensuring that your privacy is protected at all times and though you may find that there is a lot of detail in the following policy, we want you to be properly informed of your rights and how we use your data to best serve you. For example, this policy will explain where we store your data and how we combine certain touch points you have with us to build a better idea of what you may want to hear about in the future.
When you’re using protein works.™ website, we are the data controller and we don’t sell on any of the data you share with us, or that we collect.
Explaining The Legal Basis That We Rely On
The laws on data protection set out a number of different reasons for which a company may collect and process your personal data. We’ll outline below what those reasons are and how we stack up with them:
In specific situations, we can collect and process your data with your consent. For example, when you tick a box to receive email newsletters. When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service. Normally where you see a * that means the data is mandatory. For example, we collect date of birth to verify you are over the age of 18 in order to recieve a newsletter or other marketing communications should you express you wish to hear from us. Anywhere else there is a field without * denoted, it’s entirely up to you whether you share that information. Sharing it usually gives us a more accurate picture of you, so we can tailor things in the future and cut the ‘noise’ out of messages, offers, or updates that aren’t relevant to you. A great example of this is around dietaries. A lot of our customers are vegan, so choosing to share that with us helps us talk to you about just vegan products as often as we can.
In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier. We review the contracts of our hand selected couriers on a regular basis to ensure they look after your data like its family too – and we’re confident they all comply with the very latest regulations.
If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity affecting the company to law enforcement.
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running protein works.™ and which does not materially impact your rights, freedom or interests. For example, we will use your history of what you’ve bought from us to send you personalised offers or content around a product or collection of products and how they can be best used. We also collate the shopping history of collections of customers to identify patterns which help us keep up with growing demand or emerging trends. Using this data also helps us to identify new areas we can develop our product offering and/or service we provide in order to remain committed to our mission to innovate. We will also use your email address, mobile number to send you direct marketing telling you about products, offers and services that you might find interesting. From time to time we may also use your phone number to call you as part of our WOW customer service programme where we like to gain feedback from customers who are willing to provide it.
When Do We Collect Your Data
What Data Do We Collect?
How We Use Your Data
One of the ways to ensure we give you the best, fastest and most relevant experience with us is to use different data points in order to create a picture of you. This is hypothetical based on the information we have, and we do our best with it in order to personalise your experience now and in the future.
Once we have relevant enough data we will use that from time to time to personalise things, like the offers and content you see to ensure they are most likely of interest to you. Of course, if you wish to change how we use your data, you’ll find details in the ‘What are my rights?’ section below.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for. For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us.
Here’s how we’ll use your personal data and why:
Combining Your Data
We want to bring you offers and promotions that are most relevant to your interests at particular times. To help us form a better, overall understanding of you as a customer, we combine your personal data, for example your shopping history and data that we obtain from third parties to whom you have given your consent to pass that data onto us. A good example of this would be your recently viewed products and the information you’ve made available with your social media account to serve you adverts that are tailored to what you like or what we think you’ll like based on trends we’re seeing across our customer base and in the market.
We know how much data security matters to all our customers. Everyone at protein works.™ is an online shopper too – so we feel strongly about the protection of your data and treat it like its family.
We secure access to all transactional areas of our websites and apps using ‘https’ technology which is the most secure way. Access to your personal data is password protected, and sensitive data such as payment card information is secured and tokenized to ensure it is protected. We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security. We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How Long Will We Keep Your Data?
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning. An example of customer data retention periods:
When you place an order, we’ll keep the personal data you give us forever unless you ask us to remove it, this is done so in order to uphold our industry-first and only Lifetime Guarantee. We also hold it for this period of time so we can comply with our legal and contractual obligations around product recalls and so on.
When you opt in to receive marketing communications from us we’ll keep you on our database for a minimum of 6 years and remove your data should you not have interacted with us for that period of time or longer - this is to make sure that we only contact the customers who show a ‘current’ interest in keeping in touch with us.
Who Do We Share Your Data With?
We don’t share your data with anyone for any purposes other than to fulfil our obligations to you. For example, delivery couriers, fraud management, to handle complaints, to help us personalise our offers to you and so on.
Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:
Examples of the kind of third parties we work with are:
Sharing your data with third parties for their own purposes:
We will only do this in very specific circumstances, for example:
To help personalise your journey through our website we currently use the following companies, who will process your personal data as part of their contracts with us:
Where Is Your Data Processed?
The majority of our data is processed inside the UK. The only exception to this are for international orders. If you are based outside the UK and place an order with us, we will transfer the personal data that we collect from you to the courier in your country in order for your parcel to be delivered to you.
When we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the UK.
What Are Your Rights Over Your Data?
At the end of the day, the data you share with and that we collect as per the detail described in this policy, is your data. As such you have rights over what we hold and how we use it. For example, you have the right to ask for:
You have the right to request a copy of any information we hold about you at any time, and also to have that information corrected if it is inaccurate. To ask for your information or to change it at any time, please contact [email protected], log into your account and edit your preferences or call us on + 44 1928 571 677. *There may be a small fee depending on the type of information you request, we’re not a huge corporate business so one of our dedicated team will spend time to collate all your information which could take some time, the charge will cover the costs of our thoroughness.
If we choose not to action your request we will explain to you the reasons for our refusal.
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.
How Can You Edit & Stop Preferences?
There are several ways you can stop direct marketing communications from us:
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated. To get any update at any time you can call us on + 44 1928 571 677
For example, we use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website, but you are free to do this any time, simply follow your browsers instructions on how to disable cookies.
If you do disable cookies on your computer then your experience with us will be impaired – some of the cookies for example help us resolve errors, or recall your saved basket, or to show you relevant products on our site, in our emails or other advertisements based on your browsing or purchase history. So it helps us give you value rather than give you a one size fits all experience.
We also have some carefully selected third party partners, that may set cookies and use tracking pixels (small snippets of code that collect data and send it directly to a server rather than storing it on your browser like a cookie) at the time of your visit so that we can show you relevant content after your visit to our site. The Network Advertising Initiative website is a very handy tool you can use to view the cookies your browser has opted in to and gives you some granular control over opting out of them too – this would go for the majority of websites you visit, not simply ours.
You can visit the NAI here - please note that we can’t be responsible for the content on external websites.
You can also use your specific social platforms and their privacy settings to adjust your preferences when it comes to pixels and tracking. This is the quickest way to do this now as technology limitations across the internet mean it’s very difficult for any retailer to easily provide granular opting out of pixels. Although we are working hard on developing this bespoke technology for our customers, and are ahead of other retailers in these efforts, it isn’t here yet. But watch this space as we’ll update you as soon as we have it.
Our email provider Dotdigital also uses a pixel to help us view things like the openings of emails, clicks on emails and other useful information that will allow us to tailor what we send you and when. This means we can send you email content that’s tailored to you – for example if you’re only showing us your interested in Vegan products then we can make sure that you see more of that and less of the things you’re not interested in. At present the technology doesn’t exist to enable you to open an email without tracking firing. However, we are at the forefront of developing this technology and hope to have it very soon- again we are leading the charge in the sector on this! As soon as we release the technology, we will update this page, so please do return here for that update. In the meantime if you want to opt out of email tracking, simply opt out our emails. You can easily do this via the link at the bottom of any email, or in your account section. Alternatively, email, call or get us on live chat here
Links To Other Websites
List Of Cookies We Collect
The table below lists the cookies we collect and what information they store.
|COOKIE name||COOKIE Description|
|frontend||You session ID on the website.|
|currency||Your preferred currency.|
|_uetsid||Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. More information can be found here: https://advertise.bingads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies|
|Recommend Pro cookie name tracking service information on products you have viewed are||_et_id, _et_ses, RECOMMENDTRACKER.|
|The Qubit cookie names are||qb_permanent, qb_session, qbef, _qst_s, x_qtag_, _qubitTracker, _qst, __qca.|
|__CFDUID||Dotdigital: Service infrastructure.|
|DM_I RECORDID SESSIONID||Dotdigital: Tracks and identifies a visitor as an Engagement Cloud contact whilst they browse a site’s pages.|
|DM_I||Dotdigital: Tracks contacts whilst they browse a site’s pages and records any ROI data, should they make a purchase.|
|SURVEY-X||Dotdigital: Tracks and identifies a respondent as they answer the survey and records when the survey is complete.|
|SURVEY-STARTED-X||Dotdigital: Tracks and identifies a respondent as they answer the survey and records when the survey is complete.|
|X-DISMISSED X-COMPLETED||Dotdigital: Tracks and identifies a respondent as they answer the survey and records when the survey is complete.|
|LPFORMX||Dotdigital: Enables someone filling in a form to save their progress so they can return to complete the form at later date.|
|LP-X||Dotdigital: Identifies the contact to enable personalisation when they visit any landing page from that particular account.|
|_gaexp||Google Optimize: Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.|
|_opt_awcid||Google Optimize: Used for campaigns mapped to Google Ads Customer IDs.|
|_opt_awmid||Google Optimize: Used for campaigns mapped to Google Ads Campaign IDs.|
|_opt_awgid||Google Optimize: Used for campaigns mapped to Google Ads Campaign IDs.|
|_opt_awkid||Google Optimize: Used for campaigns mapped to Google Ads Campaign IDs.|
|_opt_utmc||Google Optimize: Stores the last utm_campaign query parameter.|
|_hjClosedSurveyInvites||Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.|
|_hjDonePolls||Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.|
|_hjMinimizedPolls||Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.|
|_hjDoneTestersWidgets||Hotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.|
|_hjIncludedInSample||Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.|
|_hjShownFeedbackMessage||Hotjar Cookie. This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show.|
|_hjid||Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.|
|hjTLDTest||Hotjar cookie. When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.|
|_hjUserAttributesHash||Hotjar cookie. User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.|
|_hjCachedUserAttributes||Hotjar cookie. This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.|
|_hjLocalStorageTest||Hotjar cookie. This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted immediately after creating it so the expected storage time is under 100ms.|